Tile by Nick, LLC

Branding & graphic design
About
Tile by Nick began as a word-of-mouth independently owned tiling company, built on a reputation for craftsmanship, reliability, and attention to detail. As demand grew across Central Wisconsin, the client saw an opportunity to transition into a more established and recognizable business.
The goal
Tile by Nick approached me for a brand identity that would reflect their professionalism and help them confidently market themselves in a competitive trades landscape without losing the personal, approachable quality that built their success.
My roles
Creative director
Designer
Branding
Logo design
Graphic design
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Project length:
2 weeks
The design goal was to create a clean, confident logo system that would resonate with both residential and commercial clients that conveys trust, precision, and lasting quality. The brand mark centers on a custom interlocking "N," inspired by the patterns found in tilework. The shape subtly represents the craftsmanship and complexity of tiled surfaces, reinforcing the client’s expertise in handling intricate, detail-oriented projects. The slightly rounded corners of the letterforms bring approachability and balance to the bold mark, subtly referencing the soft edges found in certain tile styles.

I designed a full suite of lockups including a logo bug, wordmark, and vertical and horizontal variations for flexibility across marketing materials, vehicles, uniforms, and digital platforms. The final brand identity feels modern yet grounded, distinctive yet timeless, positioning Tile by Nick as a forward-thinking, high-quality tile setter ready for growth.
Alyssa Shurbert-Hetzel
LinKedIn