Spot AI 

Graphic & Web Design
About
During my time at Spot AI, I worked with the marketing team to design social media ads and carousels, flyers, various event assets, and website collateral such as landing pages, new product pages, and microsites. I focused on delivering clear, consistent visuals that supported marketing goals and ensured accessibility and WCAG compliance.
My roles
Contract Senior Marketing Designer
Graphic design
Social media strategy & campaign design
Branding
Web design
Accessibility design
UX/UI
Motion/animation
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Contract Length:
12 months with ability to extend
As the lead designer for the marketing team, I worked closely with marketing specialists, sales personnel, product designers, and other stakeholders within the company to craft engaging landing pages, informative flyers, and striking imagery for visual storytelling on social media. Spot AI is a fast-growing AI video intelligence companny requiring quick-thinking, fast turnaround, and high quality designs to stay ahead of competitors.

I played an active role in creating new brand styles and brand guidelines alongside the marketing team. Upon starting at Spot, my designs followed the first brand style. Once the guidelines were in place, all new designs followed the new style.

Based on company needs and requests, designs started as human-only design but have expanded into the use of AI to check accessibility, brainstorm ideas, and assist with image production to streamline the design process. Additionally, I assisted with writing skills to ensure the AI produced accurate and correctly branded materials for users in Sales, Engineering, Product, and Marketing.
Informational Flyers
As part of it's brand refresh, Spot AI's sales flyers required a redesign to align with the new brand as well as improve clarity and effectiveness as a sales asset for retail audiences.

The layout of the 3-page flyer above was purposefully designed to support sales conversions. Sections are modular with clear headings to make it easier for sales people and prospective clients to jump to key content. The first page introduces Spot AI and the challenges retail customers often face before working with Spot AI. The second and third pages explain how Spot AI can solve the proplems by sharing a real world case study, customer statistics, and key solutions Spot AI has to offer.

Below is a 2 page flyer higlighting Spot AI's Security Guard. The 2 pager is a general overview introducing the product, its benefits, customer statistics, and a custom graphic explaining how it works.
Retail Social Campaigns for use on Social Media
Focusing on the retail industry, I worked alongside marketing spcialists to craft campaign graphics highlighting Spot AI's AI Security Guard for retailers. Through this series, I used popups and overlays to call out video intelligence and how it reduces theft, monitor retail exteriors, and prevent incidents before they escalate.

The goal of this series was to clearly translate how Spot AI can help reduce risk and shrink by using attention-grabbing visuals, both static and animated, that resonate with retail decision makers.

Below are examples leveraging the new brand style as well as a carousel storytelling series using the previous brand elements.
Website Redesign
During the holiday season, Spot AI featured a custom wrapped security camera trailer with AI security carefully programmed to recognize an individual dancing. When the AI powered camera recognized a person dancing, it would play a jingle. The goal of this campaign was to get people engaged with AI secuirty in a fun interactive way.

Users could learn more about Spot AI by scanning the custom QR code to learn more on landing page. This simplified landing page is purely informational to get people familiar with Spot AI with a CTA at the end.
Alyssa Shurbert-Hetzel
LinKedIn