Peakview Capital

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About
Peakview Capital invests in top-tier VC firms and guides them to promising tech startups. The have deep industry expertise rooted in disciplined diligence and use their unique personality to create meaningful relationships. Their talented team is comprised of investing experts who are passionate about what they do and ensure their clients succeed.
Challenge
Peakview Capital partnered with Baunfire to revitalize their digital presence and better reflect the professionalism, credibility, and forward-thinking mindset at the heart of their brand. With analytics showing limited interaction, it was clear that a strategic redesign was needed to better capture the attention of prospective partners. They desired a site that feels bold and creates a memorable experience that helps them stand out from their competitors.
My roles
Senior designer
Web strategy
Web design
Graphic design
Motion direction
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Project length:
3 months through Baunfire
As the senior designer, my roles in this project included content strategy, site architecture, content layout/wireframing, visual design, and imagery/asset production with minor support from the creative director. All steps were mindful of web and UX best practices and accessibility compliance.

To help Peakview rise above competitors, I explored expanding their color palette with refined secondary hues that aligned with the brand’s mission but also added warmth and dimension to the overall experience. To ensure strong visual storytelling, I crafted purposeful imagery, such as abstracted mountain motifs, to subtly reinforced Peakview’s commitment to helping clients reach the summit of investment performance. These mountain elements are designed to feel focused and aspirational, reflecting Peakview’s brand ethos.

Unique content layouts and thoughtful animations bring a sense of energy and modernity to the site, supporting Peakview’s passion for innovation and meaningful relationships. The result is a bold, dynamic website that communicates confidence and expertise, positioning Peakview Capital as a trusted partner for investors aiming to reach new heights.
Alyssa Shurbert-Hetzel
LinKedIn