My roles
Senior Designer
Branding
Web design
Graphic design
Motion
Project Length:
3 months through Baunfire
As one of the lead designers on the Lumana.ai website, I helped craft a digital presence that reflects the company’s core mission: transforming traditional video security with AI-powered perception and control. The challenge was to balance deep technical innovation with enterprise-grade clarity—creating a site that speaks directly to decision-makers in industries like education, healthcare, manufacturing, and retail.
We approached the design with a clean, structured aesthetic built around a primarily light color palette and dark accent sections to add moments of emphasis. Micro-interactions and thoughtful motion design added a layer of polish and responsiveness, reflecting the intelligence and precision of Lumana’s platform.
The content strategy and visual hierarchy were shaped around enterprise user behavior that's fast, clear, and goal-oriented. We organized complex features, such as real-time alerts, centralized camera management, and searchable footage, into digestible modules. Paired with clean sans-serif typography and neutral gradients, the overall experience feels both high-tech and human. The final site not only communicates Lumana’s product value but also builds trust, resonates with its B2B audience, and positions the brand as a leader in AI-driven security.
